Tag Archives: Department of Liquor Control

Licensees Complain of Ordering Outage at Liquor Monopoly

By Adam Pagnucco.

The Montgomery County Licensed Beverage Association, which was founded by licensees as “a voice for Montgomery County retailers and restaurants against unjust DLC practices,” is complaining about a maintenance outage in the liquor monopoly’s iStore and iSupplier ordering systems.  This is the second complaint about the monopoly this week after the co-owner of a closing Silver Spring restaurant blasted it as having a “bloated and antiquated bureaucracy.”  We reprint the association’s Facebook post, which contains DLC’s notice, below.


Co-Owner of Closing Restaurant Blasts Liquor Monopoly (Updated)

By Adam Pagnucco.

A co-owner of The Classics Restaurant, a Silver Spring steakhouse, has issued a statement placing part of the blame for his decision to close on the county’s liquor monopoly.  Co-owner Elliott Rattley said in part:

After some eleven and a half years, the Montgomery County Government has yet to show any support for the independent businessman in this area. Along with the onerous burden that the ineffective Montgomery County Department of Liquor Control places on an independent operator by their over the normal, for every local jurisdiction, pricing structure to support a bloated and antiquated bureaucracy, and the unfriendly business climate that Montgomery County in general creates, the continuance of this business is untenable. Of course, the loss of a Fortune 500 company directly across the street hastened this decision. (Discovery Channel)

Source of the Spring has the full statement.

In 2015, Delegate Bill Frick (D-16) introduced a bill that would have allowed MoCo voters to decide whether to end the monopoly.  An online petition initiated by your author gained more than 2,000 signatures from consumers, retailers and restaurant operators in favor of Frick’s bill.  County Executive Ike Leggett and the entire County Council except for Council Member Roger Berliner fought the bill and the delegation declined to pass it.  Seventh State asked Frick, Berliner, Council Member Marc Elrich and Council Member George Leventhal, all of whom are running for Executive, for their positions on the monopoly.  You can read their responses here.

Update: Patrick Lacefield, the county’s Director of Public Information, gave us the following on-the-record statement: “Our records indicate A single complaint ever (December 29, 2015 about an item not delivered).  Plus a $1000 fine for serving an underage person on December 5, 2013.  That’s pretty slim evidence.”


County Executive Candidates on the Liquor Monopoly

Question: The county’s liquor monopoly has come under heavy criticism–not least from Seventh State. If at all, how would you reform or change, or press the state legislature to change, the Department of Liquor Control?

Roger Berliner

At the county level, I have been the chief advocate for ending our unique – and counterproductive – liquor monopoly.  As someone who has fought monopolies most of my professional life, I know in my bones that monopolies are rarely, if ever, in the public interest.  Government monopolies are generally even less efficient.  And a government monopoly that tries to do a job that the private sector does in the rest of the country is almost always less efficient.  That is true in MoCo.  As a result, our residents vote with their feet.  Almost one-third of our purchases of liquor are made outside Montgomery County.  Our restaurants hate it.  Top flight restaurants have said that they would never come here. Bottom line: our monopoly needlessly perpetuates the reputation of our county being anti-business and anti-consumer and stunts our economy.

However, the state is a critical partner in this conversation.  It is state law that created our monopoly, and state law must be passed to change it.  The positive side of this dynamic is that the state would be the principal, direct beneficiary of increased liquor sales.  I would work with the Governor and our legislature to split the savings that the state would derive and hold the county harmless as it weans itself from this monopoly.  The dollars are not that significant given that our retail operations should continue to do well – assuming that they can compete!  And in the long run, our county will prosper more without the monopoly than with it.

Marc Elrich

Any discussion of the Department of Liquor Control (DLC) must acknowledge that the Montgomery County budget relies on over $30 million in liquor revenue per year.  That is no small amount of money, and it supports critical county services, including almost $11 million for bond payments.  Nobody who has proposed privatizing the county’s liquor supply has a workable plan to fill the budget hole privatization would create, likely because there is no way to do so that doesn’t create other problems for the state.

Privatization proposals thus should not be taken seriously; instead, we should continue to look for ways to make the DLC more efficient and effective than it has been in the past, and to increase sales so that we can increase the revenue that the DLC generates.

We’ve already changed the way the DLC is run by bringing in industry professionals, including the director and the warehouse manager, who have improved the operations of the liquor system and brought in a philosophy of continuous improvement.  I’ve also encouraged introducing lower markups for more expensive items, which they did, and I’ve supported and will continue to support efforts to help local breweries and wineries sell and distribute their goods.  Both the new director and I want to hear and consider other ideas for helping transition the DLC from something that the county has long taken for granted into a professionally run system.

In fact, if a private-sector business had a division that produced a substantial profit but was identified as having management problems and customer service issues that prevented it from being more profitable, its most likely course of action would be to change management, work to improve services, and strive for greater profits.  That is exactly what we have been doing with the DLC.

Bill Frick

I have been the state’s leader on fixing this abysmal broken system.  My “end the monopoly” effort, helped immensely by the Seventh State’s Adam Pagnucco, fell short in 2016 in large part because of vigorous opposition from the Council and County Executive.  We agreed to let the Executive lead a work group on the issue, but that work group served no real purpose other than to push the issue onto the desk of the next Executive.

This is a great opportunity.  The DLC has value, and I have proposed to ensure that the value stays with Montgomery County by selling off the DLC’s assets, such as its franchise rights to beer distribution, its stores and warehouse, to generate millions in capital dollars that can be spent on school construction.  Because the elimination of the DLC will generate millions in repatriated sales and excise tax dollars, I would work with my colleagues in the legislative leadership to help return some of those revenues to the County.  Finally, we all know that the work of alcohol distribution will not disappear with the end of the DLC, rather, those jobs will migrate to the private sector and will likely grow in the County as our consumers come home to buy their beer, wine and spirits here.  I will work with the private sector distributors and unions to find the best outcomes for current DLC employees as we get the County out of the liquor business.

George Leventhal

I am willing to entertain serious negotiations with parties who are willing to make a serious offer to purchase the right to distribute beer, wine and spirits in Montgomery County. In FY 2018, that enterprise generated more than $33 million in surplus revenue over expenses to the county’s general fund, of which $11 million was spent on debt service for approximately $100 million in Liquor Control Revenue Bonds, which were issued more than a decade ago to pay for transportation improvements, including the Montrose Parkway. I think we should commission an independent economic analysis of the present value of a guaranteed revenue stream of more than $30 million each year. My understanding is that it would come to hundreds of millions of dollars – more than enough to retire the bonds. I do not think the county should simply give away these valuable rights, which belong to the people of the county. However, serious offers from serious buyers should be considered. Simply giving the rights (and the associated revenues) away would require that the bonds be retired or refinanced through other means. If general obligation bonds were used to refinance the Liquor Control Revenue Bonds, it would reduce the county’s ability to construct new schools and other capital projects by $100 million.

In the absence of a serious offer to buy the rights to the entire enterprise, I continue to support the County Council’s 2015 proposal to privatize special order sales of beer and wine. Problems with delivery of special orders comprise the vast majority of complaints from restaurants, but the Montgomery County delegation to Annapolis declined to take up the County Council’s proposal in the 2016 session after County Executive Leggett asked for more time for study.

The Montgomery County delegation also declined to take up proposals for immediate privatization or for a voter referendum. Candidates for County Executive who have concerns about the Department of Liquor Control’s shortcomings should remember that liquor laws are made in Annapolis, not in Rockville. I would also support action by the state legislature to allow sales of beer and wine in grocery stores. Beer and wine stores will soon be able to sell spirits under legislation that passed in the 2017 session, which I supported.


More Crime at the Liquor Monopoly

By Adam Pagnucco.

The Montgomery County Police Department has reported that two men, one of whom worked for the county’s Department of Liquor Control (DLC), were arrested for a series of liquor thefts from trucks parked at the county’s warehouse.  The Washington Post and Bethesda Magazine also reported the story.  Note that this was not only an inside job but that DLC’s security procedures were so inadequate that the suspects were able to commit eight different thefts before being caught!  But neither the Post nor Bethesda Magazine fully examined the history of criminal, unethical and suspicious activity at DLC.

Consider these other recent events.

1. In November 2014, NBC4 discovered that DLC employees were skimming booze from deliveries and attempting to sell it to licensees under the table.  People inside DLC told NBC4 that the scams had been going on for years.  Four delivery workers were fired and another quit after NBC4’s undercover investigation.  Yet another worker was fired later.

2. That same month, NBC4 caught DLC employees drinking and driving on the job.

3. In March 2015, the county’s Inspector General found that DLC’s warehouse was run with sticky notes.  He said “as many as 154 cases a day go missing without anyone investigating why.”

Corruption and ethics issues go back a long, LONG ways at the liquor monopoly.  In 2001, its Director pleaded guilty to misconduct in office, misappropriating funds and felony theft.  A subsequent Inspector General’s report blamed the county for failure of oversight.  In 1980, a consultant who found that DLC was steering disproportionate business to a company connected to the County Executive was forced out – by that same County Executive.  That incident mushroomed into a major political scandal, complete with secret tapes and hiring abuses, known as “Liquorgate.”  All of this is on top of continued poor service for decades including two consecutive New Year’s Eve meltdowns.  No wonder consumers flee the liquor monopoly.

Next year, elections will be held for County Executive, County Council and the state legislature.  Which candidates will stand up against DLC and advocate for ending its monopoly status once and for all?


Ike Leggett’s Dump Fire

By Adam Pagnucco.

No one knows exactly when the worst dump fire in Montgomery County history started.  It was first reported to authorities on October 22, 1994.  A 40-foot high pile of trash at the Travilah Road dump had ignited and begun spreading airborne foulness throughout the vicinity.  The Washington City Paper reported, “The slow smolder spewed clouds of acrid smoke—filled with floating ashes and shreds of trash—and a putrid odor that engulfed the North Potomac area for miles around. The noxious fumes temporarily shut down Stone Mill Elementary School and forced residents from their homes; some had to take temporary refuge in motels.”  More than 200 people reported respiratory problems.

Incredibly, the county government did not act immediately to put the fire out.  Rather, it wanted dump owner Billy Mossburg and his family to put it out themselves despite their long history of bad blood with both the county and their neighbors.  The Washington Post reported, “The county doesn’t have the equipment to do the job, and it’s better for the company to spend its money under county supervision than for the county to spend tax money and bill Travilah Recovery later, said Capt. Ray Mulhall, a fire department spokesman.”  The county posted two environmental inspectors and three fire officials to the site to “ensure everything is done right.”

Internally, the administration of outgoing County Executive Neal Potter debated what to do.  Meetings of county officials went on for two hours or more without resolution.  Some in the administration worried about liability.  Others were concerned about who would pay to put out the fire.  Some worried about the difficulty of getting trucks into the dump or whether lights could be installed for night-time fire-fighting.  Just as a course of direction seemed in reach, someone would bring up more questions and the meetings would resume.  And the fire kept burning.

It was Paralysis by Analysis, then and now.

County Executive Ike Leggett has a dump fire, too.  It is otherwise known as the Department of Liquor Control (DLC).  Maligned for many years for its poor service to licensees and consumers, it was the subject of a landmark Washington City Paper story during Leggett’s first year in office.  The DLC is not a threat to public safety as Billy Mossburg’s dump once was.  But it chases away consumers, stunts the county’s restaurant industry and costs the county and state nearly $200 million a year in economic activity.  After a number of scandals including employee theft, employees drinking and driving on the job and use of an inventory system run with sticky notes, the County Council proposed a bill allowing private distributors to fulfill some special orders.  Delegate Bill Frick (D-16) went further, proposing a bill that would have allowed voters to decide whether to continue the liquor monopoly.  After initially supporting the council’s bill, Leggett opposed both of them and promised that he would fix the DLC through a task force.

The result of the task force?  Paralysis by Analysis, of course.  The task force’s eleven members included just two licensees and no consumers.  It had three meetings during which invited speakers extolled the benefits of government liquor monopolies.  It concluded with no task force statement and no proposal.  The administration completely ignored a proposal to recover DLC’s profits and pretended for months that the proposal never existed.  The Executive offered a tweak that no one else supported and later withdrew it, alleging that DLC’s problems were solved.  This is despite the fact that DLC suffered massive supply failures during the Christmas and New Year’s Eve week the prior two years.  On each occasion, Leggett defended the liquor monopoly just prior to its meltdowns.

The pattern here is the same as the reaction of County Executive Neal Potter to the Travilah dump fire.  Be cautious.  Worry about money.  Pretend that things aren’t so bad.  Play for time.  Maybe the problem will go away by itself.  Maybe public interest will move on to something else.

In the end, the Travilah dump fire was undone by an event it could not burn away: an election.  Incoming County Executive Doug Duncan raced from his inauguration directly to the Executive Office Building and demanded that county officials do everything possible to put out the fire.  Eight days later and roughly seven weeks after it was first reported, the fire was out.  The county later sued the dump owner to recover the cost of fighting the fire.

Here is the great lesson of the Travilah dump fire for today’s dump fire at the DLC.  Meetings and task forces won’t put it out.  Neither will consultants, financial analyses, promises, tweaks, defensive blog posts or PR campaigns.  One thing is needed to deal with the liquor monopoly.

Bold action.  From a new County Executive.


A Reply to the County Executive on the Liquor Monopoly

By Adam Pagnucco.

Thanks to County Executive Ike Leggett for responding to my post on how his administration ignored my proposal to make up revenue for the Department of Liquor Control (DLC).  I stand by my piece and reply to several of his points as follows.

1.  Contrary to the Executive’s contention, my proposal was in fact never analyzed during the time of the DLC task force.  His consultant’s report never mentions it despite the agreement of his staff to include it.  Try finding my proposal, my name, a reference to Seventh State or an analysis of my idea for using cable funds to finance DLC’s debt in the report.  They are simply not there.

2.  The Executive alleges that I made a “basic math mistake” by omitting DLC’s debt service from the revenue needing to be replaced.  Not at all.  Anyone reading my proposal can see that I did not omit it.  I simply dealt with it separately from the return DLC sends to the operating fund since the two revenue streams require different fixes.

3.  The Executive is correct that the state has imposed numerous unfunded mandates and fees on the counties in recent years.  I should know.  I helped organize a campaign against the teacher pension shift in 2012 that included county governments, school boards, community groups and elected officials in both parties.  But rather than merely complain about the state, let’s recognize that it has a role to play in dealing with the liquor monopoly and the revenue question since DLC was created in state law.  A visionary Executive with a plan to transition away from the liquor monopoly would be invaluable in securing the state’s cooperation.

4.  The Executive is wrong about my proposal to use cable funds to service DLC’s debt in two ways.  First, he claims that I proposed raising the 5% fee the county currently levies on cable bills.  That’s not what I said, and in any case, the fee is already at the maximum level allowed by federal law.  Second, he claims that “Cable fund money cannot legally be used for purposes other than cable-related needs: technology and communication purposes. We cannot take Cable Funds to build roads and schools.”  That is absolutely wrong.  The county’s own cable lawyer advised the County Council in 2012 that the county has discretion over how the 5% fees can be spent, but not on amounts collected over that level or on behalf of municipalities.  Those amounts not subject to county discretion were excluded from my analysis.  In fact, the Executive transfers some money from the cable fund to the general fund right now.  The approved FY17 budget states, “Funds are transferred from the Cable Fund to the General Fund to cover the cost of certain administrative services provided by the County to the Cable Fund ($654,353) and other contributions ($5,163,433).”  That’s right, folks, the Executive’s statement in his reply to us is contradicted by his own budget.

Why is the Executive so resistant to the idea of using cable funds for DLC’s debt service?  Perhaps one reason is because cable fees are the source of millions of dollars for County Cable Montgomery and Montgomery Community Media, two public “news” outlets that provide “coverage” for county elected officials.  Try to locate an unflattering “news” article about county elected officials in any of the “coverage” provided by these outlets.  Good luck finding any because one of them is part of county government and the other is a non-profit that gets more than 80% of its budget from the county.  What’s the better use for this money?  Financing Pravda-style public relations or helping to fix the liquor monopoly?

5.  The Executive notes that Worcester County’s former monopoly on spirits may be coming to an end.  He is probably right about that.  Worcester’s monopoly, while not including wine and beer as Montgomery’s does, did an even poorer job of customer service than MoCo and was busted by the Comptroller for breaking numerous laws in 2010.  After Worcester’s monopoly was opened to competition in 2014, the county lost 42% of its wholesale business after a year (while keeping 96% of its retail volume) and its leaders may decide to exit alcohol sales altogether.  But if they do so, it will be because they have decided they can’t compete with private distributors.

That seems to be the rationale the Executive has for shielding DLC from competition: since (in his view) it can’t compete, competition shouldn’t be allowed.  How is that a good thing for licensees and consumers?  Isn’t there a chance that open competition could cause DLC to improve while making private wholesalers pick up their game?

Also, the Executive says, “In the liquor business it is the suppliers/manufacturers who decide which ONE distributor/wholesaler will sell their products.”  That may be true under most circumstances in Maryland, but COMAR exempts county liquor dispensaries from this arrangement.  In other words, state law allows manufacturers to sell to both county liquor sellers and private distributors.  That is what happens now.  In fact, DLC couldn’t exist without this exemption.  Competition between DLC and the private sector can occur if the state allows it.  The Executive simply opposes it.

The County Executive’s response shows that he is sensitive to criticism on this subject.  If only that were enough to make real progress on the county’s shameful liquor monopoly.


Setting the Record Straight

By Adam Pagnucco.

County Executive Ike Leggett has thrown in the towel on efforts to reform the county’s Department of Liquor Control (DLC).  We will have something to say about that soon.  But first, let’s address a claim the Executive has made in Bethesda Magazine: namely, that “the department’s critics have failed to put forth a proposal that included replacing the DLC’s profits.”

That is flat-out untrue.

On August 15, 2016, while the Executive’s DLC task force was meeting, your author posted a proposal on Seventh State for replacing DLC’s profits.  Our concept was to replace every dime of DLC’s net income with a combination of revenue sharing with the state, opening a few new liquor stores and financing the county’s liquor bonds with cable funds.  No new taxes or fees would be required.  In the email below, your author asked Bonnie Kirkland, the Executive Branch staffer running the task force, to have the proposal studied by the administration’s consultant.  Ms. Kirkland agreed to do that.  But the consultant’s report never examined our proposal and does not reference it at all.  And now the Executive claims that our proposal never existed.

Let’s give the Executive the benefit of the doubt.  No Executive is aware of every interaction his staff has with the public.  But it’s absolutely untrue that we had no proposal to replace DLC’s profits.  We did and we shared it with his staff.  It was simply ignored by his administration.

Below is the email exchange your author had with Ms. Kirkland as proof.  Let no one – not the Executive, not his staff, not anyone at the County Council and not anyone else – continue to claim that we presented no ideas for replacing DLC’s profits.


From: Kirkland, Bonnie <Bonnie.Kirkland@montgomerycountymd.gov>

Sent: Thursday, September 1, 2016 3:47 PM

To: Pagnucco, Adam

Subject: Re: Proposal on liquor monopoly revenue

Adam – The proposal, along with the others, is under analysis by the consultant. They will present a preliminary report/analysis at the next meeting, September 15.


Sent from my iPhone

On Sep 1, 2016, at 2:28 PM, A P <acp1629@hotmail.com> wrote:

Hi Bonnie – have you had time to consider my request?  I believe it responds to the Executive’s view that he is prepared to depart from DLC’s monopoly status so long as the revenue gap is closed.  Adam

From: Bonnie.Kirkland@montgomerycountymd.gov

To: Acp1629@hotmail.com

Subject: RE: Proposal on liquor monopoly revenue

Date: Wed, 17 Aug 2016 17:13:08 +0000

Adam – Yes, I did receive your email. I am currently out of the office and will respond as soon as possible.


From: A P [mailto:acp1629@hotmail.com]

Sent: Wednesday, August 17, 2016 1:02 PM

To: Kirkland, Bonnie <Bonnie.Kirkland@montgomerycountymd.gov>

Subject: FW: Proposal on liquor monopoly revenue

Hi Bonnie – did you receive this email?  And if so, can you confirm that this proposal will be analyzed along with the others in the course of the DLC task force’s deliberations?

Thank you,

Adam Pagnucco

From: acp1629@hotmail.com

To: mcvim@aol.com; dwayne.kratt@diageo.com; mdharting@venable.com; molly@allsetrestaurant.com; rneece@esopadvisors.com; mmendelevitz@esopadvisors.com; mbalcombe@ggchamber.org; ggodwin@mcccmd.com; gitaliano@bccchamber.org; jredicker@gsscc.org; chris.gillis@montgomerycountymd.gov; joel.polichene@rndc-usa.com; bob.mutschler@rndc-usa.com; tbeirne@wineinstitute.org; jen@pwrjmaryland.com; sidney.katz@montgomerycountymd.gov; lisa.mandel-trupp@montgomerycountymd.gov; neal.insley@nabca.org; steve.schmidt@nabca.org; hgaragiola@alexander-cleaver.com; robert.douglas@dlapiper.com; sfoster739@comcast.net; mthompson@marylandrestaurants.com; jason@capstrategies.net; ashlie.bagwell@mdlobbyist.com; mcarter@vsadc.com; proddy@rwlls.com; lobbyannapolis@verizon.net; amy.samman@montgomerycountymd.gov; fariba.kassiri@montgomerycountymd.gov; bonnie.kirkland@montgomerycountymd.gov; ginanne100@aol.com

Subject: Proposal on liquor monopoly revenue

Date: Mon, 15 Aug 2016 12:00:24 -0400

Hi Bonnie:

I am requesting that this proposal on how to deal with liquor monopoly revenue be considered by the administration as part of its DLC deliberations.


Thank you,

Adam Pagnucco


Meet the New Liquor Monopoly

By Adam Pagnucco.  

Meet the New Liquor Monopoly.  It’s the same as the Old Liquor Monopoly, except with less accountability.

OK, now that the applause is dying down, let’s look at the details.  The New Liquor Monopoly proposed by County Executive Ike Leggett would be a quasi-governmental authority rather than a county department.  It would have the same warehouse, the same equipment, the same trucks, the same ordering and billing systems, the same employees, the same front-line and middle management, the same union and – of course! – the same state-sanctioned monopoly status.  This is “change” that only a monopoly would love!

But wait.  There is one significant difference.  Under the current system, the Executive Director of the Department of Liquor Control (DLC) is a department director who serves at the pleasure of the County Executive.  Should the Executive become displeased with his or her performance, that person could be dismissed.  The County Council has a role (at least hypothetically) in holding DLC accountable through its power to approve DLC’s operating and capital budgets as well as any debt secured by liquor profits.

Those sources of accountability disappear in the New Monopoly.  The proposed authority would be governed by a Board, which would be nominated by the Executive and approved by the County Council, and that Board would hire a CEO.  The CEO would not report to the Executive.  The council would no longer have approval authority over the New Monopoly’s operating or capital budgets.  The New Monopoly would also have unfettered authority to issue debt.  Here’s a question, folks – what do you think will happen to liquor prices if the New Monopoly screws up and takes on too much debt?  Pish posh – it’s not like the existing Monopoly has ever screwed up, yeah?

We know you can barely contain your excitement.  Here is the County Executive’s statement so you can absorb all the dirty details!


exec-statement-2exec-statement-3At first glance, the New Monopoly is little different from the Old Monopoly.  From top to bottom, it is the same entity in terms of capital, labor and processes.  But this new beast could be much more dangerous than the old one.  It is neither accountable to its customers nor to elected officials.  In fact, it is accountable to no one at all.

Folks, it’s time for brutal honesty: our county government has failed us.  The liquor monopoly’s problems have been apparent since the first year of the current County Executive’s first term.  For nine long years, the county did nothing as the monopoly continued to get worse, culminating in the epic 2015 New Year’s Eve disaster.  Thousands of consumers and licensees signed a petition to End the Monopoly and residents even voted for term limits in part due to fury over DLC.  And what do we get?  A proposal for Endless, Unaccountable Monopoly.

We, the residents and business owners of this county, have not been heard.  Our demands for freedom have been subjugated to the crushing burden of alcohol totalitarianism.  There is only one thing left to do.

Vote for candidates who will End the Monopoly in the next election.


MoCo Solicits for Liquor Monopoly Propaganda Video

By Adam Pagnucco.

The Montgomery County Government has issued a solicitation seeking bids on a propaganda video defending the county’s liquor monopoly.  The solicitation comes after the County Executive’s task force on the issue concluded its meetings with (so far) no apparent resolution.

The informal solicitation, captured in a screenshot from the county’s website below, invites companies in the county’s Local Small Business Reserve Program to bid on an opportunity to create a video about the Department of Liquor Control (DLC).  The solicitation describes the project scope as, “The creation of an impactful, high quality, television ready, 2-3-minute video. To include videographer, audio services, design and editing of a short film or commercial on the benefits of a control jurisdiction, and dispelling myths. The short will be directed at educating the general public. We hope to have the project completed by December 30, 2016. A high quality public service announcement in a format that can be shared and posted on a website for public access.”


This is not the first time the county has used public resources to spread political propaganda supporting the liquor monopoly.  Last January, the county distributed flyers defending DLC at county liquor stores while the county’s state legislators were debating its fate.  The flyer distribution ended shortly after it was exposed by Fox 5.

The cost of the video will not be known until a bid is accepted, although the solicitation’s fine print states that it cannot exceed $25,000.  The cost of distribution could be much more, especially if the county runs the video as an ad on private television channels.

All of this comes after the county’s state legislators, who have purview over DLC since it is established in state law, asked the County Executive last year to consider various models of liberalizing the liquor monopoly.  The Executive agreed and convened a task force to study various options, but the task force’s three meetings ended without a visible result.

With this solicitation, the county appears to be digging in to defend the monopoly despite its massive failures and the protests of thousands of residents against it.  The liquor monopoly is one of several reasons why MoCo residents voted for term limits and yet the county is staying the course.

Will they ever learn?


The Magic of Freedom from the Liquor Monopoly

By Adam Pagnucco.

Montgomery County is witnessing an historic craft beer renaissance.  New small breweries are popping up all over the county offering an incredible array of IPAs, Belgian tripels, pilsners, ESBs, saisons, stouts and even rum rye.  Politicians and customers alike are celebrating, even if they might be a wee bit late to work on the following day.  But this renaissance has been caused by one factor that few so far are talking about.

These breweries are exempt from having to sell their products through the county’s Department of Liquor Control.


Montgomery County Executive Ike Leggett and members of the County Council at a ribbon cutting for Brookeville Beer Farm.  Photo courtesy of Delegate David Moon.

Until recently, there were three small breweries in MoCo: Growlers in Gaithersburg, Rock Bottom in Bethesda and Gordon Biersch in Rockville.  The latter two are part of chains.  While each establishment could sell to individual customers, they had to go through the Department of Liquor Control (DLC) to sell to restaurants and retailers.  For the most part, it wasn’t worth the bother.

That changed in 2014 when a group of craft brewers wanted to open Denizens Brewing Company in Downtown Silver Spring.  The condition they imposed was that the DLC must not be allowed to carry their beer.  Denizens co-owner Julie Verratti told the Sentinel, “There’s no freaking way in hell I would ever trust my product to the Department of Liquor Control.”  According to the article:

Veratti said the main reason she does not trust the DLC to deal with her product is because she believes the warehouse employees would not properly handle it.

“It’s not their product so they don’t give a sh**,” Veratti said. “They don’t care if it sits out and I doubt half the people in the warehouse have knowledge of how to handle beer.”

Paul Rinehart, founder of Baying Hound Aleworks, whose brewery had to go through the DLC prior to the change in law, called using the DLC as a distributor “not fantastic.”

Rinehart said when using the DLC his brewery “ran into issues where our product would get lost” and would often hear from clients that their product orders had been either delivered incorrectly or not delivered at all.

Despite the DLC upgrading their inventory system to Oracle, which rolled out on Feb. 1 and has its own problems, Rinehart said he has no plans to use the DLC to distribute again.

“I’m just afraid of my product getting lost again,” Rinehart said.

The result of Verratti’s advocacy was a 2014 state bill that allowed micro-breweries to bypass the DLC and sell craft beer directly to restaurants and retailers as well as on-site customers.  This was the key reform that enabled Denizens to grow in MoCo.  Once again, from the Sentinel:

Had it not been for the change in law that gave breweries the ability to deliver their product directly to their customers, Julie Veratti, co-owner and director of business outreach for Denizens, said her brewery would not have distributed inside the county at all and instead would have just distributed the product to Washington, D.C. Denizens opened for business after the change of law came into effect.

And so MoCo micro-breweries are now free of DLC entirely.  Disasters like DLC’s week-long meltdown in last year’s holiday season do not affect them at all.

The result of all this is a BOOM in craft brewing.  Since the DLC exemption was passed, Denizens (Silver Spring), 7 Locks (Rockville), Waredaca (Laytonsville) and Brookeville Beer Farm (Brookeville) have opened.  A fifth brewery attempted to open in Rockville but encountered permitting and zoning issues with the city government and moved to Baltimore.  The chart below shows all active licenses and permits pertaining to MoCo microbreweries.  Fifteen of eighteen originated in 2014 or later.


The lesson to be learned here is that removal of the county’s liquor monopoly leads to economic growth and job creation.  Those are important considerations for a county that has seen its private sector jobs base shrink between 2001 and 2014 and has just raised property taxes by 9 percent.  The state’s Bureau of Revenue Estimates has found that the county could create more than 1,300 jobs and nearly $200 million in annual economic activity by tossing its liquor monopoly into the dustbin of Prohibition.

Will the county embrace economic prosperity and job creation?  Or will politicians continue to defend the monopoly while cutting ribbons for breweries who are exempted from it?