In Montgomery County, money talked in the form of bombing people’s inboxes with mail but didn’t always translate into votes.
(1) In District 20, Jonathan Shurberg likely set a new local record for the ratio of money spent to votes received. After loaning his campaign at least $240,000, he hired an expensive campaign team, conducted polls, and sent a barrage of mail to voters, including an expensive booklet.
Jonathan came in sixth with just 2853 votes and far behind the 5709 votes secured by the third-place nominee for delegate. The ratio of spending to votes exceeds $80.
(2) In District 18, third-time candidate Dana Beyer, has loaned her campaign account at least $350K across all of her races according to the last report and more money since it was filed. After sending bundles of mail to households, Beyer lost her two-person race with 4890.
While still lagging behind Shurberg, her expenditure of well over $200,000 in this campaign probably still exceed $50 per vote. And she spent roughly $500,000 over her three unsuccessful legislative campaigns in 2006, 2010, and 2014.