The Montgomery County Democratic Central Committee (MCDCC) recently made over 70,000 robocalls asking for volunteers and money. Only 400 people pressed a button to respond positively to new MCDCC Chair Kevin Walling’s plea to support state and local candidates.
So far, multiple sources report that they do not know if a single dollar has actually been raised by follow-up calls to the estimated 0.57% who responded positively to this recorded message. Regardless, it looks like that MCDCC will be lucky if they don’t lose money.
The calls came as a surprise to much of the Central Committee, which did not, at least as a whole, approve or learn about them in advance. I have heard the calls described as misleading because they give the impression that the money donated is directly going to support local and state Democratic candidates.
I imagine that MCDCC leaders would argue that monies raised will support their efforts to aid Democratic candidates. Except that it looks as if any money raised will have to be plowed back into paying for the solicitation. The poor response is why most dialing for dollars occurs with a live voice on the phone.
This fizzling fundraising effort follows on a similarly unsuccessful direct mail campaign. MCDCC included return envelopes in the solicitation, which sounds like a good idea. But it also made the mailing more expensive and did not result in a higher return rate than previous efforts with only small amounts raised.
So far, Kevin’s early efforts to increase fundraising by MCDCC–one of his core promises in seeking the chair–have yet to bear fruit. And expanding the broader donor base has to be even more difficult outside the height of election season.